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Fairtrade or organic?

UserPost

7:07 pm
May 30, 2008


Eleanor

Guest

1

As a child growing up in the 70s, my mum dressed in Clothkits, so I'm delighted to see your resurrection. As a tomboy, the only dresses I would wear were Clothkits ones (including a brown cord pinafore, as well as one I called the “maizy” dress because the colour in the catalogue was called maize). I also remember blue and yellow stripy dungarees and blue trousers with printed apples, a blue quilted jacket with elephants, and a jerkin with black cord covered hook-and-eye fastenings. The only toy I've kept from childhood (now up in the loft) is Kit, and I had the fabulous satchel printed with paint brushes and pencils shown in the first of your archive photos.


Enough nostalgia …


My question: are the fabrics you use fairtrade or organic? If not, why not?


Surely the sort of person who is interested in making their own clothes, or clothes for their kids, as opposed to going for the disposable budget fashions on the high street or supermarkets, is likely to be the more conscious “ethical consumer”, interested in fairtrade or organic clothing? Fairtrade fashion is starting to take off, and not everyone looking to buy organic is a “knit-your-own-tofu” earthmother type! Might it widen your appeal if you had fairtrade or organic as another selling point?

11:47 pm
June 12, 2008


Kay

Moderator

posts 24

2

Hello Eleanor and thankyou for your message. I have replied to this once but through the miracles of technology my reply (along with some other marvellous ones) have vanished into the ether. Hmm, so back to your message… Love the knit your own tofu comment!
You raise a very valid point. Pre launch I had wanted to print only onto organic cloth and I was forced to make quite a tricky decision. A combination of factors limiting my resources (including M and S buying up obscene quantities of raw organic cotton, my desire for really top quality fabrics and not poor quality stuff tagged ‘organic’ - there are alot of firms that seem to be misusing this term for their profit - and not to mention time and the filthy lucre…one thousand metres of fabric per colour…minimum fifteen colourways…three qualities of cloth…hmmm…that’s quite alot!) meant that the first collection does not have this label. Indeed the project would not have got off the ground full stop unless we compromised somewhere along the line. Thanks to the amazing response that we have had to what we are doing, we do have organic options in the pipeline, and some fantastic bamboo fabrics too which are supremely sustainable and have the most marvellous drape. And as soon as the quantities are substantial enough then we at Clothkits will have alot more weight in this matter. We are a small enterprise, but I do believe very firmly that every little bit that we do with good intentions has a postive benefit. Our cotton does come from abroad, but we do our upmost to limit miles, packaging and resources here. Our Clothkits are designed by very talented British designer in the UK, they are carefully printed in London, beautifully prepared in sussex, and any garments in the made to order range are made in the studio in Brighton too. Your parcel comes in a recycled cardboard box with no nasty plastic and we encourage you to reuse what you recieve. And everyone that works with us gets paid a reasonable amount too. I hope that explains things but do let us know if you have any other queries or comments as it would be great to know others’ views on this matter…

3:42 pm
October 23, 2009


Audreysteashop

New Member

posts 1

3

Post Awaiting Approval by Forum Administrator

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